Sree Kumaran Thangamaligai

Sree Kumaran Thangamaligai, a trusted name in jewelry, wanted to modernize gold savings by offering a seamless digital experience that made saving for gold simpler, smarter, and more engaging. We partnered with them to design and develop a user-centric mobile app that brings the gold savings journey into the digital era, ensuring accessibility, transparency, and convenience for a new generation of customers.

The Challenge

Complex Enrollment Processes

In-store registration and paperwork were barriers to onboarding.

Lack of Transparency

Customers found it difficult to track their savings progress and benefits.

Rigid Payment Structures

Limited flexibility in contribution frequency and amounts.

Limited Engagement

Traditional schemes lacked digital engagement to keep users actively involved.

The goal was to transform the customer experience by designing a simple, transparent, and flexible digital platform that made saving for gold as effortless as online shopping.

Our Approach

Simplifies Enrollment

A frictionless onboarding flow with instant digital registration.

Enhances Transparency

Real-time savings tracking and clear scheme benefits.

Offers Flexibility

Customizable payment plans to suit different financial preferences.

Boosts Engagement

A personalized and interactive user experience that encourages long-term saving.

By adopting a human-centered design approach, we ensured that the platform was intuitive, engaging, and aligned with customer expectations.

The Solution

Intuitive, Paperless Onboarding

One-tap digital registration with Aadhaar and mobile authentication.

Guided onboarding flow to simplify scheme selection.

Minimal data input to reduce friction and improve conversion rates.

Smart Savings Dashboard

Real-time tracking of savings progress and accumulated benefits.

Personalized reminders to keep users on track with contributions.

Dynamic savings insights to help users optimize their gold investments.

Flexible & Rewarding Contributions

Customizable saving plans based on user affordability and preferences.

Seamless UPI, card, and auto-debit options for convenience.

Loyalty rewards & bonuses for consistent savings participation.

Effortless Gold Redemption

Instant conversion of savings into gold purchases at any Sree Kumaran Thangamaligai showroom.

Curated jewelry recommendations based on savings milestones.

Festive and exclusive offers to enhance the customer experience.

Key UX Enhancements

Streamlined, frictionless user journey for maximum engagement.

Clear visual hierarchy & intuitive navigation for effortless interactions.

Gamified progress tracking to keep users motivated.

Secure and seamless transactions with encrypted payments.

The Impact

Our UX-driven transformation led to:

75% Faster Onboarding

Customers could register in minutes instead of hours.

40% Increase in Customer Engagement

Real-time tracking and personalized recommendations kept users engaged.

Higher Savings Retention

Flexible contributions improved commitment to gold savings.

Enhanced Brand Loyalty

The digital-first approach strengthened customer trust and satisfaction.

By bridging tradition with technology, we enabled Sree Kumaran Thangamaligai to offer a future-ready, customer-centric gold savings experience.